In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other truths about modern B2B marketing. We talk about how the acquiring trip is currently totally fragmented as well as the manner in which neighborhood building can help marketing experts take back control of … Read More


Partial Transcript:Mark Donnigan: Well, I such as to simply begin with my individual behavior. And so I'm gon na encourage everyone listening to just think of exactly how you learn directly regarding products. And you can think of it in your personal life, you can consider it in terms of a company context. But I think we would certainly all be act… Read More


Partial Records:Mark Donnigan: Well, I like to just begin with my personal behavior. Therefore I'm gon na motivate everyone listening to simply think of how you find out personally regarding products. As well as you can consider it in your personal life, you can think of it in terms of a service context. Yet I assume we 'd all be really tough pushe… Read More


Partial Records:Mark Donnigan: Well, I such as to simply start with my individual actions. And so I'm gon na motivate everyone paying attention to just think about how you discover directly regarding items. And also you can think of it in your individual life, you can think about it in regards to a service context. But I think we would certainly a… Read More